PRESS RELEASE

Pinyadda selected as one of seven DEMOgod Award Recipients at DEMOfall09

SAN DIEGO, California (September 23, 2009) – Boston-based startup Pinyadda was selected as one of seven DEMOgod Award winners at the DEMOfall09 technology conference. Seventy total companies from a pool of over 1,000 applicants were invited to present at the gathering, dubbed “The Launchpad for Emerging Technology.”

DEMOgod Award winners are selected based on their “outstanding potential to succeed in the market while motivating and exciting the DEMO audience…DEMOgods have a unique ability to deliver a great product and position it in the market, to show off it’s most compelling features, and differentiate it from other products.”

Pinyadda is currently in private beta. The company has been financed to date by a private angel investor and is seeking another capital infusion to help propel its development of revenue products. The company sees a number of potential monetization opportunities, ranging from advertising to premium accounts to micropayments. Says Garbarino, “We’re excited to have the product in the market and we are getting great feedback from our users. People are suggesting new use-cases for Pinyadda every day. We have had content publishers, advertisers, academics, businesses – pretty much anyone who has to manage large amounts of information – show interst in putting Pinyadda’s technology to work. At our core we’re about helping people organize and filter the information that’s important to them.”

Pinyadda was founded by Garbarino and Kevin McCarthy, fellow Hamilton College graduates who previously ran The Campus Word, a national collegiate media outlet that staffed over 100 of the top collegiate journalists from over 60 colleges and universities. Austin Gardner-Smith (Head of product), Greg Gomer (Head of Operations) round out the Pinyadda team.

Contact:

Austin Gardner-Smith

austin@pinyadda.com

508.289.1616

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