For the last couple of years, much of the focus regarding the evolution of the web has centered on the concept of the social graph. The social graph, or the digital collective set of personal connections established by users on social networking sites, has laid the foundation for deeper engagement with others online. We update our personal networks on everything from the mundane eating of a sandwich to marriage proposals, separations and births. Simply, our social lives are now hosted online for our worlds to see.
As the web has evolved, and we have evolved with it, we have started to see that “one size fits all” doesn’t apply to graphing our personal connections online, and more particularly it does not apply when hosting different types of user behaviors. This is why we manage and engage with our business connections on Linkedin and not typically on Facebook, to give one example. Considering that social media is still a very young medium, it is safe to expect that more platforms will emerge hosting different connection types and user behaviors.
In the past several years, the Internet has turned the news and greater media industry on its head – everything from content creation to distribution has completely changed. This has created problems for both consumers and publishers. For consumers, discovering and accessing the news that is most valuable to us has become overwhelming. For publishers, developing a strong community and converting that community into hard dollars has become incredibly difficult. At Pinyadda, we have designed our platform specifically focusing on the evolved news and media landscape, hosting what we call the “news graph“.
The individual parts of the news graph have existed for a long time (post about this coming soon). With Pinyadda, we are focused on connecting these critical parts and providing more value to the different entities within the news ecosystem. We have studied how our behavior as news consumers has changed and have provided simple tools for enabling each individual user to get the information they need from the sites they like, the topics they follow and from interesting people. For publishers, we have focused on providing an open distribution platform aimed at extending publisher’s reach and exposure through automated distribution and organization. This framework will provide the foundation to enable publishers to capture more critical data and eventually monetize the distribution of their content.
While we have experienced tremendous growth in the short time our platform has been open, we are still young and focused on making improvement to best serve our community of users and publishers. Our intention for this post is to start of on-going discourse regarding the evolution of the news graph, which we invite you all to contribute to. We believe the news graph is a critical component to ensuring that consumers have an effective way to access the best information available for their unique interests and needs, as well as enabling publishers to capitalize on providing quality content.
Coming soon: The Working Parts of the News Graph
Tags: Pinyadda, Publishers, social media, social networks, social web, strategy
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