HTML5 is really cool. It’s going to make a whole lot of things a whole lot easier for developers, and it should lead to higher quality user experiences on the internet, no matter what device we use for access. While I’m excited about all the geeky details of the specification, which is still very much a work in progress, I thought it might be worthwhile to take a look at HTML5 from a news industry standpoint. For both big publishers or independent bloggers, some of the new features are likely to have a direct impact on the ways they present content going forward.
- The Article Tag – The article tag (<article> ) and its corresponding child tag ‘section’ are intended to help standardize the way we present blog-style content all over the web. The basic blog layout we’re all familiar with has been incorporated directly into the standard with HTML5, making it easier for developers to quickly create flexible layouts that are more machine-readable than ever. What does that mean? It means that every blog in the world now has a standard unit of content that’s easily found by search engines, crawlers, and other automated technology, opening up the door for a new wave of innovative applications that make news distribution and consumption more palatable to the digital cadre.
- Native Audio and Video – HTML5 comes standard with support for audio and video elements that are run without the help of third-party plugins like Quicktime and Flash. While the debate rages on about who’s cooler in the world of multimedia rendering, there’s no doubt that HTML5 is the most open and universal way to display video and audio content. While it may not seem like a big deal, this increases parity in the publishing world by allowing the little guys to implement audio and video content quickly, easily, and at no cost. From a larger perspective, the inclusion of these elements essentially marks the end an era – the web is no longer a cloud-based version of our static print world, but an entirely new medium that obfuscates the boundaries between different forms of media. If that’s not disruptive, I’m not sure what is.
- Geolocation – Those who follow the news industry know that the trend toward embracing local and hyper-local coverage is in full swing. HTML5′s sophisticated geo-location capabilities make implementing local features significantly easier and promise to provide accuracy that far exceeds the traditional IP-address tracking methods in common usage today. I expect to see support for geolocation features emerge as a central tenet of popular blogging platforms like WordPress in the next year or so and am excited to see what developers create in the form of plugins and patches to take advantage of its support. Connected people’s internet worlds with their physical surroundings is a powerful concept and one that (I hope) could have meaningful effect on revenue generation for small to mid-size publishers.
- Mobile – This is a big one. Together with CSS3, HTML5 provides a powerful feature set for creating flexible layouts that scale appropriately depending on the size of the screen they’re viewed on and degrade gracefully when confronted with a less-than-ideal device (read Ethan Marcotte’s great article for more here). As mobile devices continue to evolve (think tablets and e-readers here, as well as phones) and the shift toward consumption on those devices continues, this means one very powerful concept may soon be a reality: a single site for all devices, without compromise on user experience. While it’s hard to imagine Microsoft won’t somehow throw a wrench in the process, that reality could well be one of the most important things that’s every happened to content on the web. After all, our internet isn’t truly mobile until we can take it anywhere and know what to expect.
There’s plenty more that can be said for HTML5 and I encourage anyone interested to check out some of the resources listed below. In the meantime, be sure to follow the Web Design topic on Pinyadda to keep up with the latest in HTML5 news, resources, and tutorials. Leave more in comments and let me know what you think about HTML5 and the news industry.
Some killer HTML5 links:
- A Brief History of Markup – A List Apart, May 2010
- Dive into HTML5 – Mark Pilgrim
- WC3 HTML5 Specification
- 23 Essential HTML5 Resources – Ryan Carson for Carsonified
- VIDEO: How HTML5 is Going to Completely Change your Web App – from Molly Holzschlag
Tags: html5, mobile, news, Publishers
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