Last week, I did some research on the amount of times a movie was mentioned in the press compared to the movie’s box office take. It figured it’d be cool to measure the amount of daily movie mentions in the days leading up to opening night.
Here is some interesting notes about the high peaks:
- Peak A: Iron Man 2 release date
- Peak B: Shrek 4 release date
- Peak C: McDonald’s recalls Shrek 4 glasses because of cadmium used in the paint.
- Peak D: Toy Story 3 release
- Peak E: Twilight 3 release
I thought that checking major tech company mentions over Q2 would be interesting as well
Company Mentions
Here are some of the major stories related to these peaks:
- Peak A: Google buys Pink, Google rewrites Docs, Italian judge says profit behind Google verdict
- Peak B: iPhone 4 leaked, Apple 2Q earnings revealed
- Peak C: German prosecutors investigating Google, Google App Engine
- Peak D: iPhone 4 release
I think this method is a great way to determine highs and lows in buzz over long periods of time.
Tags: Data, index, Pintelligence
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