Despite being the midst of the summer doldrums, the last week in the news industry has been relatively eventful. WikiLeaks provided us with plenty of fodder for discussion about the place of anonymity in new journalism, Gannet shut down publication of one of its papers in the U.K., and the season four premiere of Mad Men saw the news media play a central role in the unfolding drama. I took a little journey into my Pinyadda feeds today to find some of the best content about each event, with a little contextual commentary about how they play into the future of news.
First, the shutdown. In what may be an example of the Alamo strategy I described last Friday, Gannett made the decision to shut down the print publication of one of its small UK-based papers, the Hounslow – Brentford Times, formerly the Chiswick Times. According to MediaBistro, both publications will go online-only starting this week. The decision ends a run of continuous print publication that’s lasted for over a century. Somewhat ironically, an article on the web version of the publication describes the paper’s storied history and runs a large picture of the first printed edition. We may as well get used to these announcements and start to embrace the print eulogy as a new genre that everyone should master. Whatever Gannet’s motivations, it seems like the hard reality of print economics is starting to set in for everyone.
WikiLeaks this week released over 9,000 military documents, causing quite a stir among the media elite and prompting several discussions about the place of such an institution in the larger media landscape. Almost every media outlet published about the documents and their implications for the confluence of national security, freedom of information, and journalistic integrity. It’s a debate that’s sure to continue. While my own thoughts on the topic aren’t yet fully formed, I found a wealth of great opinions and commentary in the Media feed on Pinyadda, including this great post from our friends at the Nieman Lab, this post from Dan Kennedy over at Northeastern which includes a great comment thread, this interesting comparison between these documents and the Pentagon Papers from Mediaite, and yet another great rumination on the subject from James Fallows at the Atlantic. There are tons more opinions out there and we’ll be tracking the spread of this story through our index in the coming days. Regardless of your own position on the behavior of WikiLeaks in this incident, it’s certainly an interesting study in the emergence of an important new outlet in the news industry.
On a lighter note, the season premiere of Mad Men on AMC last night saw the news media play a crucial role in the development of the acclaimed series’ plot, as lead character Don Draper’s botched interview with Advertising Age led to unrest within his fictional ad firm. The show ended with Draper taking another interview, this time with the Wall Street Journal, in an attempt to right the ship. While perhaps not the most scientific study, the episode got me thinking about the changing role of newspapers in our public relations and marketing landscape. Set in the 1960′s, the shows characters had no other choice of outlet – any large-scale public image campaign had to run through the newspapers. But what would a firm in a similar situation do today? It seems almost obvious that they’d turn to social media and the web instead of the staid print institutions of today. Instead of a single reporter sitting in a smoky room, it’d be the crowd asking questions: ”Who is @dondraper?”
To get your daily fix of great news from around the world of media, be sure to check out Pinyadda’s Media topic. From breaking news to in-depth analysis of the news industry’s past, present, and future, we’ve got you covered.
Tags: media, news, newspapers, social media


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