Pinyadda (www.pinyadda.com) is a personalized and social content aggregation system that allows users to customize and aggregate content from multiple sites and blogs and then uses a system of social referral to help highlight and share relevant articles.

Here is the link.

Pinyadda, a Personalized and Social News Aggregator, Launches in Private Beta at DEMOfall09

PRNewswire
SAN DIEGO

SAN DIEGO, Sept. 22 /PRNewswire/ — Boston-based startup Pinyadda announced the private beta release of its product, described as a personalized and social news aggregator, today at DEMOfall09.

Pinyadda leverages a user’s social graph to help deliver a personalized stream of content that uses social referrals to help the most relevant content rise to the top. Chase Garbarino, the company’s CEO, says Pinyadda’s technology represents “the next step in a natural evolution” in the way people get their internet content. “The emergence of the social web has taught us that our friends and colleagues are the best discovery engine ever conceived. Pinyadda just brings the content and the people together in a simple, easy-to-use product.”

“There are big opportunities for companies like Pinyadda that are re-purposing the social web into other verticals, in this case news aggregation,” said DEMO Conference Executive Producer Matt Marshall. “Pinyadda uses the social graph to go a step further, delivering an incredibly personalized content experience.”

Garbarino and co-founder Kevin McCarthy founded The Campus Word, a national collegiate media outlet, in 2006 while juniors at Hamilton College. The impetus for Pinyadda came out of their Campus Word experience and what they saw as “an extreme information overload problem.” The Pinyadda team consists of the two co-founders as well as Greg Gomer, a 2007 graduate of Babson College and Austin Gardner-Smith, a 2008 graduate of Boston College.

About DEMO:

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow’s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit www.demo.com.

SOURCE Pinyadda

SOURCE: Pinyadda

Web site: http://www.pinyadda.com/

Finally. After a summer filled with long hours, two complete user interface overhauls, plenty of backend headaches, and a lot of soul-searching about how best to explain what we are and what we do – we’re ready.

This post comes to you from sunny San Diego as we prepare for DEMOfall09. We couldn’t be more excited to meet some of the best new companies in the world and see what they’re doing. But we’d be lying if we said the most exciting part of all this is having a product that works and telling everyone we can find about it.

While this is certainly not anywhere near the end of our development, it does mark a big milestone for the company and gives us a great base from which to figure out where we fit in the market, how we can best serve our customers, and where we need to focus our efforts going forward. Whether people love us or hate us, we know that all of the feedback we’ll get over the next couple days is invaluable. Whether you’re going to the conference or not, we’d love to hear what you think. Send us an email, tweet us, or leave a comment here.

Here’s a few of the notable changes we’ve made:

1) New user interface.
We stripped it, toned it down, and stripped it again. Pinyadda is about providing quality web content to our users, not about giving them a visual feast every time they log in, and this new look give the content you want without any distractions.

2)New homepage.
The new homepage features a module that allows anyone to get a glimpse at the content that’s being shared on Pinyadda without logging in. This is the first step in a number of changes we’ll be rolling out that opens up the content experience to everyone.

3)Real-time indexing.
We were close before, but now we’re there. Content is coming in hot, and we like it that way.

Yesterday was the first chance we all had to really play with the finished product as end users, and I have to say the experience was great (Finished, of course, is a relative term…). Lots of great content, easy navigation, and conversations flowing. We’re a little partial, but it’s truly amazing to see how far the site has come over the last couple of months. Anyone who saw the original prototype can attest to that.

We flew out yesterday, went for a swim in the Pacific, and grabbed a room at the nicest HoJo we’ve ever seen to get our internet on and grill each other on the pitch. Today we’re headed to the Longboard Bar & Grill to watch the Patriots game (at least one of us will have a close eye on the race at Louden, too) and then it’s back to the laptops for all the last minute tweaking and de-bugging we can handle. We’ll be posting at the end of each day of the conference to talk about our favorite presenters and give general updates.

A big thanks to all of our team members, advisers, friends, parents, and users. We couldn’t have come this far without you. You can follow the conference on twitter using the hastag #demo09. If you’re going to be in attendance, you can find us at booth 65.