Author Archive

Cheryl Morris

NY Gubernatorial Race: Cuomo vs. Paladino in the News

The New York race for Governor has been one of the most covered and hottest races in this year’s election. We wanted to learn more about that news buzz, so we looked into Pinyadda‘s backend – an index of article data from thousands of sites and blogs across the web. We pulled political headlines from September 1, 2010 to October 13, 2010 that mentioned “Cuomo” or “Paladino”. We then parsed the most mentioned terms in those headlines (excluding generic terms such as “governor” and  “election”) to find the top terms associated with each candidate:

Paladino received the most media attention for his anti-gay remarks, while Cuomo seemed to receive the most media attention around alleged claims of an affair.

We then looked at the volume of news being produced around each candidate. The graphs below display the number of headlines in the news that mention each candidates (measured from September 1 to October 13):

Paladino appears to be stirring the pot a bit more and besting Cuomo in news buzz the first half of October. Does anything surprise you? Do you think the news buzz gap will narrow the second half of October? Let us know in the comments!

Cheryl Morris

September News Trend Data: Political Issues with the Most News Buzz

With November drawing nearer, we wanted to look at the hottest issues in the news during September to get a sense of what issues we can expect politicians to debate most fervently going into elections.

After diving into our news index we found that taxes and the economy dominated headlines in September, followed by health. Mentions of ‘health’ were significantly more in number than mentions of the word ‘healthcare’, and after diving a bit deeper, we found stringed phrases like ‘health plan’ and ‘health insurance’ were used.

Collectively, mentions of war related nations or terminology accounted for half of the remainder of most mentioned issues in headlines. Other top issues mentioned included gay, jobs, government, oil, spending, budget and energy.

Cheryl Morris

September News Trend Data: Top Pundits in Politics

With September and its primaries behind us, we wanted to look back at the top pundits and politicians mentioned in news and blog headlines across the web. We broke it down week-by-week to see how the relative mentions shifted as the election season progressed.

Of the top three pundits mentioned in August headlines (Beck, Bush and Palin), only Palin went on to continue to dominate the news in September. Clinton, O’Donnell and Palin were the three most popular names in the political sphere this September, with mentions of O’Donnell during primaries in the third week of September skyrocketing. At the end of September, O’Donnell still held media attention, with Whitman and Colbert gaining a solid share of the news, as well.

And as predicted, President Obama was mentioned most frequently in headlines in September (bottom graph).

Mentions of names in headlines from news outlets and blogs across the web:

Mentions of ‘Obama’ in headlines from news outlets and blogs across the web:

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Were you surprised at any of the pundits mentioned? What other political news trend data do you want to see?

Cheryl Morris

Political News Data: Top 20 Sites Covering the Tea Party

After looking into Pinyadda‘s index of news data for mentions of political parties in headlines in September, we found that mentions of Tea Party was prevalent, even passing mentions of Democrat at one point during the month. We then wanted to find out which sites were publishing the most about the Tea Party, compiling this graph of the top 20 sites with the most mentions of Tea Party in their headlines:

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Cheryl Morris

GOP Leads in Party Media Buzz in September

We dove into Pinyadda‘s news trend data to track mention of party terms in headlines from hundreds of news outlets and blogs across the web. We looked for the words Republican or GOP, Conservative, Tea Party, Democrat or Dems, and Liberal. Here is the data we pulled over time, and a second graph below it displays totals:

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Cheryl Morris

Pinyadda’s FutureM Panel – The Future of News: Payments, Platforms and Places

FutureM is storming Boston the week of October 4th, bringing in a carnival of panels to discuss the future of marketing, media and technology. Pinyadda is excited to announce that we are hosting two back-to-back panels during FutureM called “The Future of News: Payments, Platforms and Places.” The panels will be held Thursday, October 7th from 4pm-6pm at Microsoft New England Research and Development (NERD) in Cambridge, MA and features many of the leading minds in the space to discuss the industry’s future:

Featured Panel Participants

Panel 1: Content-Side

Panel 2: Business-Side



As print media continues to decline and more consumers turn to digital technologies for their daily news, publishers are reinventing the way they create and distribute content. Pinyadda and the leading digital publishers, content creators and strategists above will discuss the evolving news landscape and future of this rapidly changing industry. Factors such as location, search, new media, and a socially enabled world will all be discussed.

Panel Details

The first panel will cover how the editorial process has changed around gathering news, creating community, and user-driven content creation and aggregation. Pinyadda and BostInnovation’s product lead, Austin Gardner-Smith, will moderate. Themes include: Changing distribution structures; New consumption platforms; Content and demand.

The second panel will discuss new business models for digital content and opportunities across platforms such as mobile and tablet. Pinyadda and BostInnovation’s Co-Founder and CEO, Chase Garbarino, will moderate. Themes include: Revenue glut; Paywalls and subscriptions; A way forward.

NOTE: This event is sold out. If you would like to attend, we have a limited number of reserved spaces. Please contact cheryl at pinyadda dot com.

Cheryl Morris

September Political News Data: O’Donnell Takes the Cake, Gaga Bests Pelosi

With the announcement of Elizabeth Warren as a special advisor to Obama as well as the Republican primary victory for Christine O’Donnell (R-DE), women have been all over the political landscape this September.  We dove into our index to investigate the coverage of women in politics across online news outlets and blogs alike. We looked across article headlines for mentions of particular political names from September 1 to September 22nd to find which political woman had the most media buzz:

Polarizing figures like O’Donnell and Governor Palin snatched up the most buzz.  Lady Gaga’s stance on the military’s “Don’t Ask, Don’t Tell” policy made her a somewhat political figure this month, and the announcement that Warren would advise Obama on consumer protection launched her name into the headlines. Ironically, the woman with the highest position in our federal government, Nancy Pelosi, ranked last in media attention.

Follow aggregated news feeds on the 2010 elections, all in one place on Pinyadda:

Cheryl Morris

No User Left Behind: Zach Cole

“I use Pinyadda because it takes social interaction around current events to a new level.

This week in no user left behind we’re happy to spotlight Zach Cole, a Boston-native and student at Emerson College where he is finishing his degree in marketing communications. Passionate for understanding how consumers shape the world and what he describes as the “never-ending pursuit of innovation,” you’ll find Zach pinning articles on everything from social media strategy to Google’s latest moves. Here’s a quick glimpse into why you’ll find Zach on Pinyadda every day:

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Cheryl Morris

Primary Candidates with the Most News Buzz [DATA]

The September 14, 2010 primaries included several tight races for the republican party, seemingly pitting the RNC against the Palin-infused Tea Partiers. We took a our index of news data across politics leading up to and after the election on four key races in Delaware, New York and New Hampshire to see which candides had the most news buzz.

In each race, the winning candidate went into the polls with more news buzz than the other and makes us wonder to what degree media attention leading up to a race helps push one candidate past another, or perhaps predict the winner?

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Cheryl Morris

Following the Koran Burning Controversy Online [DATA]

While the NYC mosque debate garnered a good deal of media coverage in September, the proposed 2010 Koran burning by Pastor Terry Jones in Gainsville, Florida also gained significant national media coverage in September. We took a look at Pinyadda‘s news index for mentions of “Koran” or “Quran” to take a snapshot of the top online news outlets covering the controversy and when it reached its media coverage height online:

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