Publishers

Austin Gardner-Smith

The Future Of News for The Boston Globe is Conjoined Twins – 3 Outcomes

It has been a tough year for The Boston Globe

Last week’s announcement (more here) by the Boston Globe that they’d be splitting their news content across two properties, one of which would require a paid subscription, drew oodles of attention from the media industry. Though it’s certainly not the only attempt to resurrect the slumping newspaper business, the Globe’s strategy charts an unknown course in the new media landscape.

The plan, slated for rollout in the “second half of 2011,” will effectively split the Globe into two online brands. The current online iteration, Boston.com, will remain online with a more limited content base, while a new site, BostonGlobe.com, will host all the content produced by the newspaper’s staff and require a subscription to access. Prices for the subscriptions have not yet been announced.

In light of yesterday’s Future of News event, hosted by our crew here at BostInnovation and Pinyadda and part of FutureM, here are three theoretical scenarios the future might hold for the Globe and its two-brand strategy:

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Cheryl Morris

Pinyadda’s FutureM Panel – The Future of News: Payments, Platforms and Places

FutureM is storming Boston the week of October 4th, bringing in a carnival of panels to discuss the future of marketing, media and technology. Pinyadda is excited to announce that we are hosting two back-to-back panels during FutureM called “The Future of News: Payments, Platforms and Places.” The panels will be held Thursday, October 7th from 4pm-6pm at Microsoft New England Research and Development (NERD) in Cambridge, MA and features many of the leading minds in the space to discuss the industry’s future:

Featured Panel Participants

Panel 1: Content-Side

Panel 2: Business-Side



As print media continues to decline and more consumers turn to digital technologies for their daily news, publishers are reinventing the way they create and distribute content. Pinyadda and the leading digital publishers, content creators and strategists above will discuss the evolving news landscape and future of this rapidly changing industry. Factors such as location, search, new media, and a socially enabled world will all be discussed.

Panel Details

The first panel will cover how the editorial process has changed around gathering news, creating community, and user-driven content creation and aggregation. Pinyadda and BostInnovation’s product lead, Austin Gardner-Smith, will moderate. Themes include: Changing distribution structures; New consumption platforms; Content and demand.

The second panel will discuss new business models for digital content and opportunities across platforms such as mobile and tablet. Pinyadda and BostInnovation’s Co-Founder and CEO, Chase Garbarino, will moderate. Themes include: Revenue glut; Paywalls and subscriptions; A way forward.

NOTE: This event is sold out. If you would like to attend, we have a limited number of reserved spaces. Please contact cheryl at pinyadda dot com.

Cheryl Morris

[VOTE] This Week in Best Headlines

Every week you’re bound to come across that gem of a headline that, regardless of the article’s content, you just have to share for sheer headline entertainment value alone. Here’s 8 of the best headlines pinned this week (personally think they’re pretty weak compared to some other weeks; but hey, it is August afterall).

Vote below which should be crowned headline of the week!

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Cheryl Morris

Why You & Your Blog Should be on Pinyadda

Do you want your blog to get found? Are you looking to drive new, loyal readers to it? Do you want to expand your thought leadership? Are you tired of your tweeted links evaporating? Do you want to create conversation around your content?

Whether you’re blogging for yourself or your business, Pinyadda’s platform allows you to connect your content with the people interested in it and create community around it. Here are the top 5 reasons you and your blog should be on Pinyadda:

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Austin Gardner-Smith

Net Neutrality and the News Industry

The ongoing net neutrality debate hit a fever pitch over the last week and Google and Verizon released a “joint policy proposal” that laid out their vision for the future of the internet. It wasn’t as “open” as most people had hoped for and foreshadowed a future where large companies and content providers create – brace yourself – other internets that may or may not be subject to regulation of any kind.

While this is troubling to all of us who support an entirely open internet, it’s especially important for publishers and bloggers to understand the possible repercussions of a scenario like the one outlined by Google and Verizon.

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Chase Garbarino

3 Things That Could Help Save The New York Times

A few weeks ago The Business Insider, one of my favorite news sites, published an interesting piece about digital media and the future of the newspaper business in honor of the site’s third birthday. Henry Blodget, the site’s founder and CEO, has some great data about The New York Time‘s revenue and overall business that I recommend you check out – it is a very interesting read.  Blodget’s post got me thinking about the NYT’s business, and I decided to throw together a quick list of things that I believe could help save the Time’s business in the long run:

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Kevin McCarthy

How to Speed Up Your Blog- the Frontend changes

As a tech guy, I’ve made my fair share of mistakes.  Worse than these mistakes was the time I ignorantly spent on technical tasks that didn’t produce results.  So, I figured I’d help out those searching for what to do next.  Here are 5 things you can do on the frontend of your blog to increase its performance.
  1. Cache your pages: First off, what does cache mean?  Simply enough, it means that your blog or site saves a version of a certain page for faster delivery to viewers.  For example, check out Bostinnovation’s About Page, which is cached.  Instead of different viewers asking Bostinnovation’s server for the same text and the same images, Bostinnovation delivers a saved version of this page which makes the page load more quickly.  If you are using WordPress, there is an awesome plugin called WP Super Cache, which I highly recommend
  2. Compress your CSS:  The less lines of CSS the better.  With this in mind, check out Icyboard’s CSS Compressor tool.  Simply copy-and-paste your CSS and it will reduce the size of your CSS.  A couple of notes: First is to keep an uncompressed version of your CSS somewhere as well.  Making changes to compressed CSS is not pretty.  Second, always check out your site in Chrome, Internet Explorer, Firefox and Safari.  CSS is handled a little differently by these browsers, so it is best to check all of them right after a compression
  3. Reduce the Amount of External Javascript:  Google Analytics, Facebook plugins and Twitter follower widgets all use javascript code inserted into your blog’s code.  For example, check out the Yadda Blog’s Google Analytics and Disqus source code here.  These plugins can be extremely useful and quite necessary, but they can also degrade the speed of your site.  When Twitter is down, it’s javascript code in your blog can stall, thus affecting your readership’s ability to use your site.  If you must use these external javascript calls, be sure to place them in the <footer> of your blog.  This ensures that the rest of your site loads properly before getting to these external plugins.
  4. Compress your images: Like CSS, a compressed image is quicker to load than an uncompressed one.  An uncompressed image usually looks better, but if you can withstand a little image degradtion, then definitely compress the image.  Here is a pretty decent tutorial on how to compress an image
  5. Add forward slashes to your internal links: Believe it or not, clicking “http://blog.pinyadda.com/” is actually faster than “http://blog.pinyadda.com“.  Basically, the forward slash clarifies that the current link is the end of the road and doesn’t look for more stuff.  Notice how links without a “/” will redirect to the same link but with a “/” appended. It’s a small change, but a professional one.

Stay tuned for next week’s installment, where I’ll go into server-side changes you can make to open-source languages like PHP and MySQL as well as must-use tools to monitor your site’s performance.

Austin Gardner-Smith

Is Local The New Frontier For News?

map pin

The race for local news online is on.

The Boston Globe wrote yesterday about Patch.com and its efforts in the local news space, which spurred a discussion over at Media Nation about the working conditions for its editors. Patch is pursuing an aggressive strategy here in Massachusetts, with 13 local sites now up and running and 4 more planned to open shortly. But as the Globe points out, Patch is hardly alone the race to go local. The scene playing out here in Boston is indicative of a much larger battle for position in the local news space across the country, as established media outlets fight with startups and independent bloggers for the eyes of local readers – and the potentially lucrative ad dollars that come along with them. Here are five key points to think about when looking at the shift toward local news online:

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Kevin McCarthy

Media Coverage of the Paywall

After learning my lesson last week about asking Austin to write an introduction, I decided to go with a more standard intro:  Call me Ishmael.  Here is a data post about paywalls.

Here are the amount of articles that mention “paywall” or “paid content” in the title since June 1st, 2010:

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Kevin McCarthy

Publisher Spotlight: ProPublica

Investigative journalism might be the most important type of content on the internet.  It transmits the most important information and this takes time, critical thinking and courage to investigate large and very powerful institutions.  So when ProPublica, the investigative journalism beacon, agreed to speak with us, we jumped at the opportunity.

YaddaBlog: So what is ProPublica?

ProPublica: ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest. Our work focuses exclusively on truly important stories, stories with “moral force.” We do this by producing journalism that shines a light on exploitation of the weak by the strong and on the failures of those with power to vindicate the trust placed in them.

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