After yesterday’s movie/company buzz article, Austin had a great idea: Do the same thing but for LeBron James and the teams vying to sign him. Without further ado, below are the results.
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Comparing the amount of articles that mention “LeBron” and the city name, you can see that Miami came on way strong in the final two days. It seems that the rumor mill was abuzz with LeBron staying in Cleveland or going to Chicago consistently up until recently. According to the data, it looks like the Knicks or the Nets never stood a chance.
Here is the data of articles that mention “LeBron” and “Ego”. No doubt this graph will be exponential.
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It’s interesting to see that the media coverage mentioning the other cities dropped so sharply even before the announcement . Is this a sign that the Heat are better at generating buzz, or simply that an early leak led to a fast-moving rumor mill. Either way, LeBron’s ability to generate coverage is impressive. Since the end of the NBA Finals, we picked up over 4,700 articles that mentioned LeBron somewhere in the title. To put that into perspective, we picked up just over 5,000 articles mentioning ‘oil spill’ in the title. The numbers aren’t a definitive record of all coverage, but they certainly paint an interesting picture.











Comparing the first week of May to the first week of June of this year, the number of 
