The New York race for Governor has been one of the most covered and hottest races in this year’s election. We wanted to learn more about that news buzz, so we looked into Pinyadda‘s backend – an index of article data from thousands of sites and blogs across the web. We pulled political headlines from September 1, 2010 to October 13, 2010 that mentioned “Cuomo” or “Paladino”. We then parsed the most mentioned terms in those headlines (excluding generic terms such as “governor” and  “election”) to find the top terms associated with each candidate:

Paladino received the most media attention for his anti-gay remarks, while Cuomo seemed to receive the most media attention around alleged claims of an affair.

We then looked at the volume of news being produced around each candidate. The graphs below display the number of headlines in the news that mention each candidates (measured from September 1 to October 13):

Paladino appears to be stirring the pot a bit more and besting Cuomo in news buzz the first half of October. Does anything surprise you? Do you think the news buzz gap will narrow the second half of October? Let us know in the comments!