For the last couple of years, much of the focus regarding the evolution of the web has centered on the concept of the social graph. The social graph, or the digital collective set of personal connections established by users on social networking sites, has laid the foundation for deeper engagement with others online. We update our personal networks on everything from the mundane eating of a sandwich to marriage proposals, separations and births. Simply, our social lives are now hosted online for our worlds to see.
As the web has evolved, and we have evolved with it, we have started to see that “one size fits all” doesn’t apply to graphing our personal connections online, and more particularly it does not apply when hosting different types of user behaviors. This is why we manage and engage with our business connections on Linkedin and not typically on Facebook, to give one example. Considering that social media is still a very young medium, it is safe to expect that more platforms will emerge hosting different connection types and user behaviors.
